Tracksuit

Helping Brand Marketers Prove Their Value

Tracksuit is redefining how brand is measured and valued, with a platform that gives modern marketing teams real-time insight into brand health.

Built on best-in-class methodology, Tracksuit helps companies track awareness, consideration, preference and more across key customer segments, so marketers can clearly show the impact of their work.

Designed to be simple, affordable and always-on, Tracksuit replaces expensive, static brand tracking with a beautifully designed, intuitive dashboard, accessible to companies of all sizes, not just the global giants.

Since launching in 2021, Tracksuit has grown rapidly and is now used by over 400 consumer brands including Allpress, Sharesies, MyFitnessPal, Steve Madden and Supergoop. With offices in Auckland, Sydney, London and New York, the company is scaling fast across the US, UK and Australia.

Backed by Silicon Valley investors Altos Ventures and Footwork, Tracksuit recently raised a $22 million round to accelerate international growth and cement its position as the go-to tool for brand-led businesses.

Why Tracksuit Is a Great Place to Work

Shaping the Future of Marketing You’ll be building tools that empower brand marketers to do their best work, shifting the industry away from short-termism and toward creativity, clarity and long-term growth.

Fast Growth, Big Ambition With a fresh round of funding and a global customer base, Tracksuit is entering a new phase of scale. It’s an exciting time to join and help shape the next chapter.

Culture of Care and High Performance The team is deeply ambitious but values kindness, simplicity and transparency. It’s a culture that encourages personal growth and collective wins.

Built in Aotearoa, Growing Worldwide Headquartered in Auckland and expanding across key global markets, Tracksuit blends New Zealand roots with global ambition and is proud to be a place where exceptional humans want to work.