Loaded
About
Hospitality made easy
Loaded is an all-in-one hospitality management platform, used by leading bar, restaurant and cafe owners to make their lives simpler and their businesses more profitable.
- Location
- Queenstown
- Website
- Visit website
- Founded
- 2010
- Employees
- 11-50
- Industry
- Hospitality
- Funding stage
- Series A
The Matchstiq Top 2025
Snapshot of Loaded
Built by Hospitality Veterans, for Hospitality Operators
Loaded is a business management platform made by people who’ve lived the hospo grind, and love it anyway.
Co-founded by Richard McLeod and James Henderson, who once ran 12 bars, pubs and restaurants, Loaded was born out of necessity: to streamline the chaos behind the scenes so operators can focus on what makes hospitality magical.
Today, over 10,000 venues across the globe use Loaded to simplify their scheduling, stock, sales and staff management. From the daily grind to the big picture, Loaded gives owners and managers the clarity and control they need to thrive, not just survive.
With a team full of hospitality lovers and tech-savvy problem-solvers, Loaded is on a mission to make life easier for the people who keep hospitality alive.
Why Loaded Is a Great Place to Work
Hospitality Runs Deep Most of the team has spent time in the industry, or still dabbles. We get it, we love it, and we build for it.
Made for Real Impact We’re not building dashboards for the sake of it. Everything we create helps real people run smoother shifts, make better decisions, and stay in love with their work.
Tight-Knit, High-Trust Culture We value initiative, honesty and a good laugh. Whether you’re in engineering or customer success, your voice matters here.
Built for Growth Loaded is growing fast, but sustainably. We’re focused on creating an environment where people can grow alongside the business, without burning out.
Proudly NZ-Born, Globally Used We’re headquartered in Aotearoa but support customers across the world, bringing Kiwi innovation and hospitality values to a global audience.
Working with us
Values
Truth Seeker
In seeking the truth there is no need to be a pain in the ass, or to try and enforce your opinion on someone else, but there is a real appreciation from the rest of the team when honesty and straightforward communication is delivered that doesn't beat around the bush.
Open Minded
It's great to chase the truth and the facts, but we also know that some things just can't be defined as fact yet. We know that an open-minded team has a feel to it that anything might be achievable and gives everyone in the organisation no matter whether it's their first day or their 10th year on the job.
Curious
We know without curiosity we won't find the next great solution for our customers, the new way of introducing Loaded to people or a significantly better way of helping customers to get happier or more profitable.
Persistent
Persistence is defined when something is not going to plan, when it has sapped you of all of your energy and ideas and when you're battling to find any enjoyment in it. Persistence is how you deal with these moments and find the deep satisfaction that comes from finding a way through to get to a workable solution.