Vow
About
Collecting nature's best kept secrets
Vow is a food company - a very different one. We’re creating real meat products from animal cells instead of the animal itself.
We’re bringing together cutting edge innovations in science, engineering, culinary and design to make new, sustainable meat that meat lovers can choose selfishly because it’s delicious and nutritious. We are making our plates more diverse by creating entirely new eating experiences.
- Location
- Sydney
- Website
- Visit website
- Founded
- 2019
- Employees
- 11-50
- Funding stage
- Seed
Culture
Our space
The Matchstiq Top 2025
Snapshot of Vow
Reimagining meat from the cell up
Vow is pioneering a new category of food by cultivating real animal meat, without the animal.
Founded in 2019 by George Peppou and Tim Noakesmith, the Sydney-based startup is building sustainable, delicious proteins using cell biology, robotics, and AI.
Why Work at Vow
Invent what’s next While most of the industry replicates beef and chicken, Vow creates new kinds of meat that never existed, like Morsel, a cultivated quail with flavour notes that rival fine dining. Expect to work on moonshot ideas with real-world impact.
High-calibre team, real-world grit Backed by Blackbird, Toyota Ventures, and Saudi Aramco’s Prosperity7, Vow has raised over AUD $73M and built a world-class team of biologists, engineers, and food scientists. With recent restructures to focus on product-market fit, it’s a critical moment to help shape the future of food.
From lab to launch Vow launched commercially in Singapore in 2023 and opened its first manufacturing site in Sydney. With a 100x scale-up facility on the way, now’s the time to join before the next leap.
Milestones - 2019: Founded - 2021: Raised AUD $7.7M seed - 2022: AUD $73M Series A, world’s largest for cultivated meat - 2023: First product launch (Morsel) in Singapore - 2025: Restructure to focus on scale and reliability
Vision To create entirely new proteins that are tastier, more sustainable, and better for the planet. Not just meat 2.0, an entirely new food system.
Working with us
Values
Act like the world depends on us.
At Vow, we are working on one of the most urgent problems facing the planet. Replacing animal agriculture with a more sustainable way of making food is not optional. It is life or death. Vowzers overcome challenges together with unwavering optimism, drive, and ownership. We are biased to action.
Care deeply and be kind.
Vowzers work collectively keeping kindness and compassion at the core of everything we do. We care deeply for our team, our customers, our world, and our future. We understand that progress will only occur when we invest in each other, share our skills and knowledge, listen, and lift up those around us.
Challenge everything (then prove it).
Vow has been built on defying conventional wisdom, and challenging how things ‘should be done’. We’re not afraid to take risks, challenge convention, or colour outside the lines. We ask the question ‘why the f&*k not?’ then prove conventional wisdom wrong.
Blow up the bioreactor.
Vow's impact is built on learning faster than anyone has ever learned before. We learn faster from our failures than successes. We take calculated risk, fail, learn and improve unreasonably quickly.