mutinex_logo.jpeg

Mutinex

About

Helping marketers make better decisions

We're a software company anchored around our platform, GrowthOS. GrowthOS helps every marketer get more value out of their marketing by knowing more about the value of past decisions, and predicting the value of future decisions.

Location
Sydney
Website
Visit website 
Founded
2018
Employees
101-200
Industry
MarketingTech
Funding stage
Seed

The Matchstiq Top 2025

Snapshot of Mutinex

The operating system for marketing growth

Founded in 2018, Mutinex helps brands measure and optimise the ROI of their marketing investments.

Built by former agency leaders frustrated by slow, expensive analytics, the platform replaces traditional consultants with real-time marketing mix modelling powered by AI.

Why Work at Mutinex

Product-led, data-driven Mutinex is building a next-gen marketing analytics stack used by brands like Samsung, ING, and Asahi. With tools like GrowthOS and MAITE, the team is solving real problems for CMOs and growth leaders.

Massive growth, small team In just two years, revenue has grown rapidly, retention is high, and the company raised AUD $34.4M from top-tier investors including EVP, Marbruck, and Archangel. Still, the team remains lean and ambitious.

Global mindset, Aussie roots Founded in Sydney, now expanding into the U.S. and Asia. With global leadership in place and a clear product roadmap, Mutinex offers the best of both worlds, startup agility with international scale.

Milestones - 2018: Company founded - 2022: First funding round, AUD $2.4M - 2024: AUD $17.5M Series A at AUD $132.5M valuation - 2024: Expanded into the U.S. market

Vision To become the default growth engine for modern marketing teams, combining machine learning, performance data, and decision science in one intuitive platform.

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