Marketplacer
About
Powering Leading Global Marketplaces
Marketplacer is a SaaS platforms that enables organisations to create their own online marketplace at scale.
Powered by Marketplacer and its robust seller community, retailers and brands unlock growth by seamlessly linking sellers to their ecommerce platforms, expanding product ranges and categories effortlessly, all without the burden of inventory ownership or physical product delivery.
- Location
- Melbourne
- Website
- Visit website
- Founded
- 2012
- Employees
- 51-100
- Industry
- Ecommerce
- Funding stage
- Venture
The Matchstiq Top 2025
Snapshot of Marketplacer
Build Your Own Marketplace
The SaaS platform behind retail’s biggest expansions.
Marketplacer was founded in 2017 by Jason Wyatt and Sam Salter, following the success of their earlier startup, BikeExchange. After seeing the power of marketplace economics firsthand, they built Marketplacer to help other businesses do the same, powering multi-vendor commerce without holding inventory.
Today, the platform enables retailers, brands and distributors to launch scalable marketplaces, adding third-party sellers to expand product range and revenue.
Why Work at Marketplacer
Marketplace movement Used by Myer, Woolworths and Bob Jane T-Marts, Marketplacer helps big names grow faster without extra stock or complexity.
Global reach, growing team With 100+ marketplaces live in 10 countries and 200+ team members, you’ll help shape a global category leader from HQs in Melbourne and Atlanta.
Strong backing, big partnerships The company has raised over $85 million from W23, Salesforce Ventures and Ellerston Capital. It partners with Adobe and Salesforce to embed marketplace tech into the world’s leading commerce platforms.
Proven playbook From startup to scale-up, Marketplacer has battle-tested its approach, turning marketplace infrastructure into a strategic advantage.
Milestones
- 2007: Launched BikeExchange - 2017: Marketplacer officially founded - 2020: $20M raise to expand in the US - 2021: $38M round led by Salesforce Ventures and W23 - 2025: $20M growth capital for global expansion
The Vision Marketplacer is building the infrastructure layer for marketplace commerce, helping any business grow like a platform.
Working with us
Values
Be Your Best
Be authentic Be a good human Be balanced Be curious and grow
Be Bold
Fail fast Always innovate We solve problems others can’t Ask for forgiveness, not permission
Make It Happen
Get shit done Do your best work Measure twice, cut once Execute with pace
Grow Together
Together we win Be invested in your community We have your back
Make It Easy
Our products are intuitive We are easy to work with We remove blockers