Linktree
About
Freemium social media reference landing page
Linktree makes your online content more discoverable, easier to manage and more likely to convert. A Linktree not only points followers in the direction of your choosing — to your other social profiles, eCommerce store, or content you want to share — but it helps hold followers within your online ecosystem for longer. It allows users to share more, sell more, curate more and grow more.
- Location
- Melbourne
- Website
- Visit website
- Founded
- 2016
- Employees
- 201-500
- Industry
- MediaTech
- Funding stage
- Series B
The Matchstiq Top 2025
Snapshot of Linktree
Reimagining How the Internet Connects
Linktree allows anyone, from creators and small businesses to global brands—to connect their audience to everything they offer online, using one simple link.
Founded in Melbourne in 2016 by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys, the idea came out of their digital agency, Bolster.
Frustrated by having to constantly update social media bios to promote different content, they built a basic tool to house multiple links on one page. It was built in six hours and quickly took off, first among musicians and festivals, then globally.
A turning point came when Alicia Keys adopted the platform after seeing it on Product Hunt. Today, Linktree is the most widely used link-in-bio tool in the world.
Why Join Linktree
Large scale, early journey Linktree serves over 50 million users and sees more than 1.2 billion unique visitors each month, yet remains in the early stages of product expansion.
Shaping the creator economy Linktree is used by major names including Selena Gomez, the NBA, TikTok and Shopify. The team works at the intersection of content, community and commerce.
A global company with Australian roots Headquartered in Melbourne with offices in Sydney and Los Angeles, Linktree blends international ambition with a strong local identity.
Backed for growth The company has raised more than 167 million US dollars, including investment from Index Ventures, Insight Partners and Coatue. It was valued at 1.7 billion in its most recent round.
Milestones
- 2016: First version of Linktree launched
- 2018: Temporary Instagram ban reversed with public apology
- 2020: Raised Series A
- 2021: Series B led by Index Ventures
- 2022: Series C and valuation hits 1.7 billion US dollars
The Vision
Linktree aims to be more than a link aggregator. Its mission is to help people share who they are, what they do and where to find it, all in one place. As the creator economy evolves, Linktree continues to expand its tools for digital presence, engagement and monetisation.