Fresho
About
Simplify your ordering, picking, invoicing & payments.
Fresho is a fast growing tech start-up on a mission to positively transform the footprint of the wholesale fresh food industry.
Our ordering and order management software is revolutionising the way the entire industry operates making it more profitable, efficient, enjoyable and sustainable.
- Location
- Melbourne
- Website
- Visit website
- Founded
- 2016
- Employees
- 51-100
- Industry
- SaaS
- Funding stage
- Series A
The Matchstiq Top 2025
Snapshot of Fresho
Fixing fresh food’s broken systems with smart software
Founded in 2015 by James Andronis and Huw Birrell, Fresho is modernising the global wholesale food industry with a platform that replaces faxes and phone orders with live pricing, instant invoicing, and automated inventory.
Why work at Fresho
Massive, overlooked problem Fresh food is a trillion-dollar global market still run like it’s 1995. Fresho is giving wholesalers, restaurants, and producers the tools to operate like modern tech businesses, digitised, streamlined, and efficient.
Real traction, real scale Already processing AUD $1.2 billion annually, Fresho serves 53,000+ venues across Australia, NZ, the UK, Ireland, and the U.S. This isn’t a future bet, it’s already working.
Powering a better food system By bringing transparency and structure to ordering, Fresho helps reduce food waste, improve margins for suppliers, and give chefs and restaurants real-time visibility on availability and pricing.
Investor backing from proven winners Backed by the co-founders of Aconex, early Canva investors, and Payapps' Geoff Tarrant. AUD $50 million raised so far to scale globally and expand product innovation.
Vision Fresho wants to be the backbone of the fresh food supply chain, bringing speed, sustainability, and intelligence to an industry that feeds the world but has been left behind by digital transformation.