Atelier
About
The world’s first beauty manufacturing platform.
Atelier is the world's first composable manufacturing platform. We help consumer packaged goods brands develop, launch and manufacture cult products. We are the future of supply chain sustainability and ethics.
- Location
- Sydney
- Website
- Visit website
- Founded
- 2018
- Employees
- 11-50
- Industry
- RetailTech
- Funding stage
- Seed
The Matchstiq Top 2025
Snapshot of Atelier
Build Better Products, Faster
The operating system for physical product development.
Founded in 2018 by Nick Benson and Nick Hudson, Atelier helps beauty, health, and wellness brands launch products faster and more affordably.
After struggling to scale his own skincare line, Benson set out to remove the bottlenecks in traditional manufacturing, creating a platform that connects brands to vetted global manufacturers with end-to-end tools for design, prototyping, production, and logistics.
Why Work at Atelier
Category-defining Atelier is reimagining how physical products get made, serving clients like Sephora and enabling creators to go from idea to shelf in record time.
Global scale, real impact Operating across six continents, the platform supports everything from custom formulations to multi-million-unit production runs, with real-time transparency and full supply chain visibility.
AI at the core Atelier uses generative AI and consumer panel data to help brands build smarter, more tailored products with less guesswork.
Milestones
- 2018: Founded in Sydney - 2020: Seed round led by OIF Ventures - 2023: Backed by TEN13 - 2024: $10M Series A led by Macquarie Capital
The Vision Atelier is building the digital backbone for the global beauty and wellness industry, where on-demand, sustainable manufacturing becomes the norm.
Working with us
Values
It's cool to care
Be excellent
Don't forget the dance
High trust
We're in service of each other
Creativity isn't just for designers
Be Relentless